I didn’t start in digital transformation. I started in code — Epitech Nice, then 42 Abu Dhabi. Two engineering schools built on the same principle: there are no instructors, no lectures, only problems. You figure it out or you don’t. That environment shaped how I think: systems-first, failure-tolerant, relentlessly curious about how things actually work underneath the surface.

From there I moved into UX Research — not because I wanted to leave the technical world, but because I realized that most technology fails not when the code breaks, but when it meets a human being. That intersection — between what a system can do and what a person actually needs — became the lens through which I see everything.

For the past four years I’ve been embedded inside Abu Dhabi’s education authority as a Digital Transformation Specialist — operating across 150+ schools and multiple government departments. Projects like an educational intelligence platform built on over one million psychometrician-vetted data points that reshaped how an entire emirate thinks about student outcomes. The kind of work where the technical challenge and the human challenge are the same problem.

I’m Brazilian, raised globally, UAE-based. I’ve lived and worked across cultures enough to know that the way a person thinks about a problem is shaped by the language they grew up arguing in. That cross-cultural fluency isn’t a soft skill — it’s a strategic one.

I’m drawn to the problems other people avoid. The ones that are genuinely hard — where the complexity isn’t a bug in the process, it’s the process. If you’re facing one of those, I’d like to talk.